The world of influencer game is developing and spreading very fast. In digital marketing, influencer marketing known as one of the most effective and efficient way to reach the targeted audience.
Influencer or also known as KoL (Key opinion leader) is an account on social media that has many followers. Usually it is come from celebrity or the content creator. Influencer utilize their social media to promote or spread the awareness of the brnd or something. A good influencer can persuade their followers to purchase or like a brand/products.
Influencer or key opinion leader are available across multi social media platform. It can be on Facebook, Instagram, Twitter, Youtube, TikTok, or other social media platform. For us, we are active on Facebook, Instagram, YouTube and in TikTok recently. Different user has different power on social media. You don need to follow our strategy as your strategy might be different, but you can take it as a lesson to grow.
In general, influencers are grouped into five categories, following their number of followers or subscribers:
- Nano-influencers: 1,000 – 10,000 followers or subscribers
- Micro-influencers: 10,000 – 50,000 followers or subscribers
- Mid-tier influencers: 50,000 – 500,000 followers or subscribers
- Macro-influencers: 500,000 – 1,000,000 followers or subscribers
- Mega-influencers: More than 1,000,000 followers or subscribers
So, how about you? Which level of influencers that you are falls into?
Nowadays, many people wants to be an influencer or key opinion leader as they know it is a promising job. As long as you have many followers and a loyal followers, it is not difficult to have a steady income. So, how they actually an influencer makes money? I suggest you to read this white paper KOL influencer community
There are different method on how the influencer / key opinion leader makes money, such as:
1. Brand Collaboration and Partnership
For a macro and mega influencer, usually this is one of the promising method as an influencer. Many brands are interested to work with you, to collaborate as influencer marketing is promising and good marketing strategy for some brands. Even, if you are lucky, then you might be selected as their brand ambassador and earn more money. In brand collaboration,usually the effects is not a short term, not just post an ads, but it can be repeated job. For us, we have collaborate with different brands on skincare related products.
2. Paid Content
Paid content is the most popular method on how the key opinion leader makes money. Usually they approached by the brands or products owner or marketing agency to post a content about their content. It can be on Instagram, Facebook, Youtube, Twitter, or other social media.
3. Advertisement
In some social media such allows its user to monetize their content. And for us, we also utilize this feature and earned using content monetization.
Other than these three, of course there are many other way to earn money from social media. And for me, one of the good website or platform to earn money is intellifluence. What is intellifluence? In the simple way I can say that it is an online platform that connect brands or product owner with influencer. The brands are looking for influencer to promote their brands and product, while the influencer are looking for additional income from brands.
I also have joined on intellifluence and earn from the brands there. As it is easy to use, so i suggest you check and join for free. There is no limitation on weather you are micro, macro, or just nano influencer. You can apply for any campaign and waiting for brand to approve. I suggest you to read this Josi Maia Influencer Spotlights It is easy, as you just need to join the community, apply for any available offer, and do the job/offer. The jobs are vary from posting a picture, review a brand, until making a blog post and others. The cash and bonus also vary according to the job and offer. Some of them are around 10-50USD and some of them are up to more than 100USD. So, it is worth to join this intellifluence.
So, I hope you can have additional knowledge about being influencer. Again, what is important is not only how we make money, but how we can give value to more people.